In this series, Marita Greenidge, the marketing and communications manager at the International Association of Yoga Therapists (IAYT), will help you build a strategic marketing plan so that marketing your services stops being complicated and time-consuming and becomes realistic, approachable, and sustainable.
This series will help you figure out:
✅ Your purpose, core values, and aspirations for the future
✅ Your unique gifts you can share with the world
✅ Your ideal students and how can you reach them
✅ The look and feel of your brand and how it reflects your main message.
This course includes short video presentations by Marita Greenidge and pdf handouts with reflection prompts that will help you apply those lessons in your own life.
Marita Greenidge is the Marketing & Communications Manager at the International Association of Yoga Therapists (IAYT). She has spent over ten years in the corporate world in the sales and marketing space, focused on brand management, sales management, and strategic marketing. Marita is the Executive Director of Variety—The Children’s Charity, a non-profit focused on assisting disadvantaged children, and she is a certified yoga instructor (200hr YTT) with over five years of experience. Marita is the owner of Ekam Wellness, where she teaches hatha vinyasa classes and retails yoga, fitness, and wellness accessories.
