Do you rely on word on mouth to spread the word about your services? Word of mouth does work over time, but only when your students, friends, and other people who spread that word understand what it is that you do and how it is different from others. To be able to communicate our message of yoga effectively and authentically, we need to be clear to ourselves about who we are as teachers, what is our unique approach to yoga, and what we are ultimately working toward.
Many yoga teachers/therapists find delving into the world of marketing quite overwhelming. For others, the thought of promoting their services can present with some unease. However, to create a successful yoga career, marketing becomes essential. The people you are trying to help must realize that your services exist! But how does one connect the desire to help and the services that can make a difference to those who have the greatest need?
with Marita Greenidge, a yoga teacher and the marketing & communications manager at the International Association of Yoga Therapists (IAYT).
with Olga Kabel, yoga therapist, C-IAYT, and director of Sequence Wiz
This course will help you build a strategic marketing plan so that marketing your services stops being complicated and time-consuming and becomes realistic, approachable, and sustainable. This series will help you figure out:
This course includes short video presentations and pdf handouts with reflection prompts that will help you apply those lessons in your own life.
Marita Greenidge is a yoga teacher and the marketing & communications manager at the International Association of Yoga Therapists (IAYT). She has spent over ten years in the corporate world in the sales and marketing space, focused on brand management, sales management, and strategic marketing. Marita has a BSc. in Economics & Management and an MBA in Marketing & Entrepreneurship. Marita is the executive director of Variety—The Children’s Charity, a non-profit focused on assisting disadvantaged children. Marita is the owner of Ekam Wellness, where she teaches hatha vinyasa classes and retails yoga, fitness, and wellness accessories.
This course helps you figure out who you are as a yoga teacher and narrow down the types of students you want to work with. It covers five reliable channels for finding private yoga clients and explains how to connect with them via those channels. This course also teaches you to:
This course includes short video presentations and pdf handouts with reflection prompts that will help you apply those lessons in your own life.
This course qualifies for 4 CECs with Yoga Alliance and IAYT (upon completion of the final project).
Educated as a school teacher, Olga Kabel has been teaching yoga for over 20 years and practicing yoga therapy for the past 12 years. She wrote over 500 articles about the therapeutic applications of yoga, client assessment, yoga practice sequencing, teaching tips for yoga teachers and therapists, and yoga sutras. Olga is a founder of Sequence Wiz—a membership-based electronic health records system (EHR) for yoga teachers and yoga therapists that allows members to gather information about their yoga students, keep records of their work with students, and design yoga practices. Sequence Wiz also contains an extensive library of educational content on EHRs and yoga therapy and supports yoga therapists on their professional journey.
